Support The Moscow Times!

Drinks Group Pernod Ricard Announces Russia Pullout

e_calamar / flickr (CC BY 2.0)

French drinks giant Pernod Ricard said Friday it had stopped exporting all its brands to Russia and would no longer distribute them following public pressure over its business activities there.

The group, which owns a host of premium drinks brands including Havana Club rum, Jameson whiskey and Mumm champagne, stopped exporting to Russia at the end of April, it said.

"We are assessing how to adapt our local organization in light of these decisions, while fully complying with all local legal regulations," it said in a statement, adding that ending distribution would "take some months to complete."

Ignoring moves from other Western companies to pull out after the Kremlin ordered an invasion of Ukraine in February 2022, Pernod Ricard has continued to trade in Russia, leading to calls for a boycott. 

Campaigners have focused on its Swedish vodka brand Absolut, exports of which were suspended after the invasion but then resumed.

After an outcry on social media in Sweden and criticism from the country's prime minister, the company announced last month that it was again suspending the exports but would continue to sell its other drinks.

Friday's announcement of a full pullout represents another U-turn from management.

French DIY retailer Leroy Merlin announced in March that it would quit Russia, having also resisted intense pressure to leave the country over President Vladimir Putin's attack on Ukraine.

Ukrainian President Volodymyr Zelensky called on the company in a speech in Paris last year to "stop sponsoring the Russian war machine."

… we have a small favor to ask. As you may have heard, The Moscow Times, an independent news source for over 30 years, has been unjustly branded as a "foreign agent" by the Russian government. This blatant attempt to silence our voice is a direct assault on the integrity of journalism and the values we hold dear.

We, the journalists of The Moscow Times, refuse to be silenced. Our commitment to providing accurate and unbiased reporting on Russia remains unshaken. But we need your help to continue our critical mission.

Your support, no matter how small, makes a world of difference. If you can, please support us monthly starting from just $2. It's quick to set up, and you can be confident that you're making a significant impact every month by supporting open, independent journalism. Thank you.

paiment methods
Not ready to support today?
Remind me later.

Read more