Voroshilov was the general director of the television company Igra, or Game, but he was known to millions of television viewers as host of the television program "Chto? Gde? Kogda?," or "What? Where? When?," a game show that aired twice a year for a month on NTV. During the Soviet era, the show aired once a week.
"Chto? Gde? Kogda?" was on the air for over 25 years, but was often on the verge of being cancelled ?€” during the Soviet era, for being too academic and, after the collapse of the Soviet Union, for financial reasons.
But Voroshilov always found a way to keep the program on the air ?€” the most common method he employed was moving "Chto? Gde? Kogda?" from channel to channel. During the program's run, it aired on ORT, NTV and on Soviet-era Channel One.
Voroshilov very rarely appeared before the camera, although he did make occasional appearances, the first being when the program was already 5 years old. Most often, he asked contestants questions from off stage. For the first five years of the show, viewers knew him by voice alone.
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