The first step may be the most difficult. For companies new to the market, locating local employees can often be a futile, frustrating task.
Reports circulate daily of haphazard hires resulting in absenteeism and actual disruption of business. It is easy to fall into the trap of believing that the gap in the work ethic between the two societies is so large as to be unbridgeable.
But it doesn't have to be this way. There is an abundance of young, old, talented and motivated individuals, companies say, but like many silver linings, finding them is never easy.
Many hires are made by word of mouth, and trial and error seems to be the norm. Companies report they have found success by combing the foreign language institutes and secretarial schools, and then hiring several interns for a few months before making the final decision.
Local newspaper ads, while sometimes necessary, can lead to superfluous letters and resumes. and if an advertisement is necessary, never leave your phone number. What should you look for in a new hire?
Some stress looking for new entrants to the work force who don't have to unlearn the methods of the command economy.
"Our best employees have come from the hotel industry", said the head of one Western joint venture here. But other employers have found success, regardless of age, with those who express a willingness to learn new methods of operation.
Once hired, motivation should remain an on-going process. With an increasing number of Western companies arriving in Moscow, the labor market is very competitive, with hard currency "bonuses" in the form of goods or services and trips abroad common.
The important thing, companies say, is to make the employees feel as if they are a part of the company. Little perks, such as pens, key rings, sweatshirts, etc. , bearing the company's logo can make a big difference, very much the way they do in the West. Employees are employees and respond to the same stimuli - good pay, perks, and fair treatment -the world over.
You can come to Moscow, set up a company and try to do everything yourself. You also will ultimately bum out.
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