×
Enjoying ad-free content?
Since July 1, 2024, we have disabled all ads to improve your reading experience.
This commitment costs us $10,000 a month. Your support can help us fill the gap.
Support us
Our journalism is banned in Russia. We need your help to keep providing you with the truth.

Only 5% of Russian Lada Owners Proud of Their Car

A traffic police officer checks documents of the driver of an AvtoVAZ Lada car, produced in Russia, on the suburbs of Krasnoyarsk, Siberia.

Russians don't like Russia's own Lada car brand, a new survey shows.

But as ruble devaluation and an approaching recession squeeze incomes, they are still buying them.

Just one in 20 Lada-owners said they would recommend the car brand to their friends or colleagues, according to a poll of 2,000 drivers by market analysts Autostat.

European carmakers scored more highly: Mercedes owners said the likelihood of a recommendation was 70 percent, Land Rover 62 percent and BMW 62 percent, according to the survey.

Korea's Daewoo brought up the back of the pack, but just ahead of Lada, with 8 percent of owners prepared to speak positively about their vehicles.

Despite the dissatisfaction, Lada remains the most-sold brand in Russia.

Overall car sales are plummeting as the Russian economy moves toward recession, the currency plunges and consumer spending power is curbed.

In the first 10 months of this year 321,500 Ladas were sold, more than double the sales of the brands nearest competitor, Kia, according to the Association of European Businesses (AEB), which monitors car sales.

Harder economic times are pushing costumers back to the Lada, which produces cheaper cars than most of its foreign rivals. In October, the last month for which figures are available, Lada recorded a 1 percent year-on-year rise in sales, while the overall market slumped almost 10 percent, according to AEB data.

A Message from The Moscow Times:

Dear readers,

We are facing unprecedented challenges. Russia's Prosecutor General's Office has designated The Moscow Times as an "undesirable" organization, criminalizing our work and putting our staff at risk of prosecution. This follows our earlier unjust labeling as a "foreign agent."

These actions are direct attempts to silence independent journalism in Russia. The authorities claim our work "discredits the decisions of the Russian leadership." We see things differently: we strive to provide accurate, unbiased reporting on Russia.

We, the journalists of The Moscow Times, refuse to be silenced. But to continue our work, we need your help.

Your support, no matter how small, makes a world of difference. If you can, please support us monthly starting from just $2. It's quick to set up, and every contribution makes a significant impact.

By supporting The Moscow Times, you're defending open, independent journalism in the face of repression. Thank you for standing with us.

Once
Monthly
Annual
Continue
paiment methods
Not ready to support today?
Remind me later.

Read more