Support The Moscow Times!

Toyota Follows AvtoVAZ by Raising Car Prices in Russia

Following behind Russian automaker AvtoVAZ, Japan's Toyota announced Tuesday that it would raise prices in Russia by an average of 20 percent in 2015, the largest price increase on the market so far.

The price hikes apply to cars manufactured in 2015 and will vary depending on the model. The price of Toyota's popular Highlander model will rise 30 percent, RBC reported.

Toyota has previously professed faith in the Russian market, despite the drastic devaluation of the ruble currency and steadily rising inflation. In October, the head of Toyota's European operations, Didier Leroy, told journalists at a Paris auto show that Toyota's position in the premium market left the company relatively resilient to Russia's economic woes.

"There is a lot of uncertainty in Russia … people are more reluctant to spend money. This is why the entry market is much more affected than the premium market," he was quoted by Reuters as saying.

Read more

Independent journalism isn’t dead. You can help keep it alive.

The Moscow Times’ team of journalists has been first with the big stories on the coronavirus crisis in Russia since day one. Our exclusives and on-the-ground reporting are being read and shared by many high-profile journalists.

We wouldn’t be able to produce this crucial journalism without the support of our loyal readers. Please consider making a donation to The Moscow Times to help us continue covering this historic time in the world’s largest country.