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Russia Buys 16% Stake in Euronews

State-owned TV and radio company VGTRK will become Euronews' fourth-largest shareholder after the acquisition of a 16 percent stake, the pan-European news broadcaster said Thursday. Neither VGTRK nor Euronews would comment on the size of the deal, but the share is worth an estimated 3.5 million euros ($4.2 million), Kommersant reported.

Lyon-based Euronews, launched in 1993 as a response to CNN, is a 24-hour television news channel, broadcast in English, French, German, Italian, Portuguese, Spanish and Russian. It is owned by 19 European broadcasters.

VGTRK, or All-Russian State Television and Radio Company, owns Rossia, RTR-Planeta, Sport and Kultura TV channels, as well as Mayak and Radio Rossii radio stations.

VGTRK acquired a 1.8 percent stake in Euronews in 2001 and the following year announced its intent to radically increase its stake. But it was not until this week that the deal was revealed in Paris during the presentation of RTR-Planeta, which will broadcast in France.

France Television owns 27 percent of Euronews, and Italy's RAI and Spain's RTVE own roughly 18 percent each. No country is allowed to have a controlling stake.

"From the informational standpoint, Russia today is much closer to united Europe than many new European Union members," Oleg Dobrodeyev, VGTRK chairman, told Kommersant.

VGTRK representatives will join the board of directors of Secemie, the company that fully controls Euronews, and will be able to influence its budget and management decisions.

The channel's editorial policy is not going to change, said Lydie Bonvallet, a Euronews spokeswoman. "Russia does not own a controlling stake and even if it did, our stakeholders have no say in editorial decisions."

The deal plays a big role in securing Russia's role as a key players on the European media market, said Anna Kachkayeva, a media analyst for Radio Liberty. "It certainly adds to Russia's prestige and helps to 'legalize' Russian TV for Europe," she said.

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