Support The Moscow Times!

In the Spotlight: Esquire Magazine

This month’s Esquire published an article about the Russian stars who joined ruling party United Russia, and it irritated some powerful people by hanging a huge poster with the words, “Why do ballerinas and gays join United Russia?”

It irritated the powerful people enough that the poster, covering a whole facade on Ulitsa Obraztsova, was torn down the next day.

Russian Esquire is brilliant at this kind of witty, sideways look at politics. It once created a whole feature simply listing every public apology that Prime Minister Vladimir Putin has ever made, however trivial. Another issue juxtaposed photographs of Putin heartily shaking hands with dubious world leaders like North Korea’s Kim Jong Il.

United Russia is famous for nominating a host of sportsmen and singers as its Duma representatives: Former gymnast Alina Kabayeva and patriotic rock singer Nikolai Rastorguyev of Putin’s favorite band Lyube are among them. In its April issue, however, Esquire focused on celebrities who have joined United Russia but have not taken the plunge of becoming deputies.

The highlight is a bit of photographic trickery, in which the face of each famous United Russia member is slowly morphed into that of Putin. Oddly enough, Anastasia Volochkova, the former Bolshoi ballerina allegedly dismissed for being “fat,” seems to merge naturally into Putin’s rock-jawed face.

Volochkova has more than dabbled in politics, even trying to get the nomination to stand as mayor of the Black Sea resort Sochi last year.

“If a person has thoughts and, as they say, brains, then it’s a shame not to use them to benefit the country,” Volochkova said. But she got a bit lost when Esquire asked her to comment on Duma Speaker Boris Gryzlov’s famous line that “the Duma isn’t a place for discussions.”

“If he said that, he probably had a reason. It’s hard for me to comment on this here, to be honest,” she says.

The “gay” crack in the advertising poster refers to Boris Moiseyev, the campy pop star who carries on his shoulders the burden of being Russia’s virtually only gay show business figure.

Surprisingly, given the party’s stuffy image, Moiseyev joined United Russia back in 2003. “I need a good bunker, a good protection,” he told Esquire, saying he joined UR “because it’s the ruling party.”

He said he applied to join off his own bat and was surprised to get the party card. “An actor only has a short life, and why spend it in persecutions and unpleasantness?” Moiseyev quipped, tongue-in-cheek as usual.

Actor Sergei Zhigunov, best known for playing a single dad in the popular sitcom “My Beautiful Nanny,” admitted that joining the party was not all it was cracked up to be. “You meet the president in the corridor … but then you realized you can’t ask him for anything,” he complained. “What do you ask the president? Not to deploy Iskander missiles in Kaliningrad?”

Zhigunov added rather sadly, “If I sang or danced, they probably would invite me to some kind of holiday celebration. But since I don’t …”

Kirill Andreyev, a 39-year-old singer in superannuated boy band Ivanushki International, said he wanted to join to promote healthy living. “I want to influence young people through song and my personal example,” he said. “We have a great president, a wonderful prime minister, and I like their policies very much. I like being in a strong party. Do you have any more questions?”

“No,” Esquire writes.

Sign up for our free weekly newsletter

Our weekly newsletter contains a hand-picked selection of news, features, analysis and more from The Moscow Times. You will receive it in your mailbox every Friday. Never miss the latest news from Russia. Preview
Subscribers agree to the Privacy Policy

A Message from The Moscow Times:

Dear readers,

We are facing unprecedented challenges. Russia's Prosecutor General's Office has designated The Moscow Times as an "undesirable" organization, criminalizing our work and putting our staff at risk of prosecution. This follows our earlier unjust labeling as a "foreign agent."

These actions are direct attempts to silence independent journalism in Russia. The authorities claim our work "discredits the decisions of the Russian leadership." We see things differently: we strive to provide accurate, unbiased reporting on Russia.

We, the journalists of The Moscow Times, refuse to be silenced. But to continue our work, we need your help.

Your support, no matter how small, makes a world of difference. If you can, please support us monthly starting from just $2. It's quick to set up, and every contribution makes a significant impact.

By supporting The Moscow Times, you're defending open, independent journalism in the face of repression. Thank you for standing with us.

Once
Monthly
Annual
Continue
paiment methods
Not ready to support today?
Remind me later.

Read more