Support The Moscow Times!

Forbes Ranks Russia’s Richest Instagrammers

Khabib Nurmagomedov, Ksenia Sobchak pngimg.com, Pixabay, Sergei Vedyshkin / Moskva News Agency

Russian television presenter and onetime presidential candidate Ksenia Sobchak is the country’s highest-earning Instagrammer, Forbes Russia has said in its list of the top 15 earners on the social media app in 2019.

The magazine ranked each user by the income they earn from advertising and sponsored posts on their Instagram pages. All 15 names on the list are people in the entertainment industry, and only two of them are men.

Sobchak, who became famous as Russia’s original “it” girl, brought in $1.6 million from Instagram ads in 2019, Forbes said. Fellow television presenter Regina Todorenko and singer Olga Buzova ranked in second and third, respectively, with earnings of $0.86 million each.

The two men, car blogger Alan Enileyev and MMA star Khabib Nurmagomedov, came in fourth and seventh on Forbes’ list, with Enileyev earning $0.85 million and Nurmagomedov earning $0.57 million.

Women dominate Forbes’ list because the content they create is interesting to both male and female followers, the magazine quoted Mikhail Karpushin, marketing director at the GetBlogger influencer platform, as saying.

Overall, Instagram advertising revenue in Russia is expected to reach 12-15 billion rubles ($188 to $235 million) by the end of 2019, Forbes cited GetBlogger estimates as saying.

Read more

Independent journalism isn’t dead. You can help keep it alive.

As the only remaining independent, English-language news source reporting from Russia, The Moscow Times plays a critical role in connecting Russia to the world.

Editorial decisions are made entirely by journalists in our newsroom, who adhere to the highest ethical standards. We fearlessly cover issues that are often considered off-limits or taboo in Russia, from domestic violence and LGBT issues to the climate crisis and a secretive nuclear blast that exposed unknowing doctors to radiation.

As we approach the holiday season, please consider making a one-time donation — or better still a recurring donation — to The Moscow Times to help us continue producing vital, high-quality journalism about the world’s largest country.