Enjoying ad-free content?
Since July 1, 2024, we have disabled all ads to improve your reading experience.
This commitment costs us $10,000 a month. Your support can help us fill the gap.
Support us
Our journalism is banned in Russia. We need your help to keep providing you with the truth.

Burger King Ad Rejected By TV Stations (Video)

The 20-second advertisement for Burger King's signature sandwich, the Whopper.

Leading Russian television stations have refused to air the full version of a Burger King ad that appears to pitch the fast food chain’s product as an alternative to opiates.

The TV clip with the slogan “The time of poppies is over!” starts with a picture of a cheeseburger falling on a poppy flower. The voice-over in the clip explains, “This is a poppy. It was popular once, but now it’s time has passed,” before going on to praise the burger’s ingredients.

In a play on words, poppy translated into Russian is mak, a name that has become synonymous with Burger King’s rival McDonald’s.

The poppy flower is an analogy of a bad habit, Burger King Russia’s marketing director Ivan Shestov wrote in a company statement released Wednesday. The burger is then presented as an alternative to this bad habit.

The channels TNT, CTC, Rossia 2, NTV and Perets have refused to show the full ad, arguing that it contradicts their editorial policy, Lenta.ru reported. They will instead show a revised version.

REN-TV, 2x2 and Disney have decided to run the full clip.

Burger King opened its first Russian restaurant in January 2010 and now has 115 restaurants in major cities across the country. The franchiser Burger King Rus plans to open several hundred more restaurants over the next few years.

… we have a small favor to ask. As you may have heard, The Moscow Times, an independent news source for over 30 years, has been unjustly branded as a "foreign agent" by the Russian government. This blatant attempt to silence our voice is a direct assault on the integrity of journalism and the values we hold dear.

We, the journalists of The Moscow Times, refuse to be silenced. Our commitment to providing accurate and unbiased reporting on Russia remains unshaken. But we need your help to continue our critical mission.

Your support, no matter how small, makes a world of difference. If you can, please support us monthly starting from just $2. It's quick to set up, and you can be confident that you're making a significant impact every month by supporting open, independent journalism. Thank you.

paiment methods
Not ready to support today?
Remind me later.

Read more