Jordan, who retired from basketball to pursue a baseball career that currently pays him less than $10,000 a year, still ranks as the number one money maker in sports, according to Forbes Magazine, whose annual survey of top money makers in sport has "Air" Jordan raking in $30 million in endorsements to top the list for the third consecutive year.
Jordan's estimated $30.01 million income for 1994 is almost twice that of the number two money maker, NBA star center Shaquille O'Neal of the Orlando Magic, who made $16.7 million this year. A pair of legendary golfers -- Jack Nicklaus and Arnold Palmer -- came in third and fourth on the strength of endorsement deals.
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