Support The Moscow Times!

Moscow's Cityscape Inspires Special-Edition Nike Sneakers

The "Smoke Gray" color of Nike's 30th-anniversary Air Max 90s is "a nod to buildings across the city and the fall sky." Nike

Nike has drawn inspiration from Moscow’s towering housing blocks and industrial landscape for the “Smoke Gray” design of its commemorative sneakers.

2020 marks 30 years since the release of the Air Max 90, anointed “one of the greatest sneakers of all time” by style standard-bearer GQ.

Nike's special-edition Air Max 90s, which pay homage to the Russian capital with a city-inspired color scheme and Cyrillic text, go on sale in select Moscow retailers and online this Saturday.

The new design is a nod to the Air Max 90 becoming “the first Nike sneaker to be widely recognized in Russia,” the company said in its announcement. 

The Smoke Gray color scheme symbolizes Moscow’s “construction and the city’s fall sky,” while infrared and laser blue elements “reflect the city’s night lights.”

The Nike Air Max 90 Moscow upper, made of classic leather and suede, also features reflective touches to signify the futuristic aesthetic of the skyscrapers that shifted the city's skyline,” it said.

The words skorost’ and gorod (Russian for “speed” and “city”) have been emblazoned on the shoe’s heel and sockliner to “refer to the dynamic rhythm of the megalopolis.”

The Air Max 90 city pack released earlier in 2020 also pays tribute to New York and its firefighters, Paris and its bakers, London and its mail carriers, Tokyo and its construction workers, as well as Shanghai and its delivery service workers.

Read more

Independent journalism isn’t dead. You can help keep it alive.

The Moscow Times’ team of journalists has been first with the big stories on the coronavirus crisis in Russia since day one. Our exclusives and on-the-ground reporting are being read and shared by many high-profile journalists.

We wouldn’t be able to produce this crucial journalism without the support of our loyal readers. Please consider making a donation to The Moscow Times to help us continue covering this historic time in the world’s largest country.