HELSINKI — Finland's largest retailer S Group on Friday said it has started to sell products barred from export to Russia in its home markets with a significant discount.
S Group said that during the weekend it will deliver a 100,000 kilogram batch of Valio's cheese, wrapped in Russian labels, to its Prisma store chain in Finland.
The campaign price was 3.69 euros ($4.94) per kilogram chunk, about half of its regular price in Finnish stores.
"The demand has been very strong, it has already ran out in some stores," said S Group spokeswoman Outi Hohti.
She said the retailer was not currently planning other sanction-hit product campaigns, but added it was watching the situation closely.
Valio, a dairy cooperative, produces about 85 percent of the Finnish exports hit by Russia's sanctions. Last week it announced a plan to start job cut talks with labor unions.