Install

Get the latest updates as we post them — right on your browser

Today's paper. Last Updated: 02/16/2012

Carmakers Putting Their Best Wheels Forward

People visiting the Moscow Automobile Salon at the Crocus Expo center last year. Fifty cars are expected to premiere at the car show, which opens Tuesday.
For MT

People visiting the Moscow Automobile Salon at the Crocus Expo center last year. Fifty cars are expected to premiere at the car show, which opens Tuesday.

With Russia quickly overtaking European countries to become the biggest car market, perhaps it is no surprise that a record number of carmakers have picked Moscow to unveil new models.

Fifty cars, including several specifically designed for the Russian market, will make their debut at Russia's biggest car show, the Moscow Automobile Salon (MIAS-2008), which opens Tuesday.

"We expect 50 premieres, while we only had 22 of them in 2006," said Arkady Zlotnikov, deputy head of the Crocus Expo International Exhibition Center, which, along with the Association of Russian Carmakers, is organizing the exhibition.

"Some of the cars are designed specially for the Russian market, like the Mazda Kazamai, which is due to be unveiled at our show for the first time in the world," Zlotnikov said.

The Mazda Kazamai is a SUV concept car meant to appeal to younger SUV owners who have a strong sense of style, Zlotnikov said.

The car show will also offer the European debut of the Mazda CX-9, a full-size crossover SUV that has been described as a "modern station wagon."

Audi, meanwhile, will present a new edition of the Audi A6, its successful business-class sedan, and the brand-new Audi RS 6, while Mitsubishi will unveil its new Pajero Sport SUV.

Russia has been selected for the debuts because of its unprecedented car sales, Zlotnikov said.

Russia passed Germany as Europe's biggest automobile market in the first half of this year, as sales jumped 41 percent to 1.65 million cars, led by demand for models by U.S. and Asian carmakers, according to a report by PricewaterhouseCoopers last month. Spending on cars grew 64 percent to a record $33.8 billion, the report said.

Gasoline prices are high in Russia as in the rest of the world, but that has done little to dampen the enthusiasm of a car-loving population with soaring personal incomes and easy access to car loans.

In part because of the sales, the Moscow car show has been upgraded to " category A" by the Organisation Internationale des Constructeurs d'Automobiles/OICA, putting it on par for the first time with annual car shows in Geneva, Paris, London, Detroit and Frankfurt.

"This is the first time that such a car show has been held in Russia," Zlotnikov said.

Another record this year will be the number of participants at the show -- 30 countries will be represented, Zlotnikov said. More than 1.5 million visitors are expected to attend the event, which runs through Sept. 7.

The exhibit space for the show will cover 63,000 square meters and will be open 12 hours a day, from 10 a.m. to 10 p.m.

Aug. 26, 27: Opening days for the media and invited guests.
Aug. 28: Business day, for specialists, wholesalers and suppliers. Admission: 2,000 rubles.
Aug. 29-Sept. 7: Regular days. Admission: 300 rubles (Monday-Friday) 400 rubles (Saturday and Sunday). Children 7 and under: free. Children 7 to 12: 150 rubles.
Free Crocus Expo shuttle buses will operate between the exhibition center and the Planernaya metro station from Aug. 28 to Sept. 1. Web site: eng.mas-expo.ru, tel. 727-2631.

Also in Arts & Ideas

Rising Star Takes on Mayakovsky, Brik in Biopic Play

"Mayakovsky Goes for Sugar" at the Mayakovsky Theater is small but noteworthy. It is a rare example of an experiment at the feisty, deep-fringe Teatr.doc having a direct impact on the life of an established Moscow playhouse.

IWC Goes to Embassies, Ritz

The International Women's Club gives Muscovites the chance to be transported to a Venetian carnival for the night Friday at their 16th annual Embassies of the World Dinner and Ball.

Melnikov Film Evokes Subtle, Chekhovian Spirit

Perhaps I am too close to today's topic to be believed. You are hereby forewarned that I attended the premiere of Vitaly Melnikov's new movie "The Admirer" in St. Petersburg last week not as a reporter for The Moscow Times, but as the husband of actress Oksana Mysina.

A View from Above on Russia's Northern Capital

The rooftops of St. Petersburg are an iconic element of 21st-century sightseeing in the city. In addition to climbing up the towers of the Smolny or St. Isaac's cathedrals, informal rooftop tours have become popular, while for adventurous diners, romantic dinners for two on a rooftop overlooking the city center can be arranged.

Lost Version of 'Eugene Onegin' on at Princeton

A play lost but not quite. A musical score quartered and plundered. Three great names in the Russian arts — Alexander Pushkin, Sergei Prokofiev, Alexander Tairov — who were to have come together under a single marquee in 1937 but never quite did.

Political Posters Since Perestroika Go on Display

With the presidential election only a few weeks away, a new exhibit of campaign materials at Moscow's State Public Historical Library sheds light on popular tactics used to appeal to voters.




Discussion
The Moscow Times welcomes your comments and invites you to discuss topics with other readers. Your comment will be posted automatically to enable a live discussion. If you aren't familiar with our comments policy, you can read it here.

If you're a registered user, you can start typing your comment below. If not, take a moment to sign up. and then return to the article.

If your comment doesn't appear, contact us by using our web form.

Comments

Comments via Facebook

print


Comments

This article has no comments.

Be the first to leave a comment





Most Read