Moscow Zoo will welcome women wearing leopard print on International Women’s Day this Sunday in a move it says is “in support of wild cats.”
During the March 8 promotion, women wearing “large visible items” will be granted free entry to the zoo.
Qualifying apparel includes leopard print jackets, coats, shirts, blouses, skirts, trousers, hats, gloves and scarves, Moscow Zoo announced Friday.
Men wearing leopard print get half-price entry, the zoo said.
Moscow Zoo CEO Svetlana Akulova said the promotion aims to raise awareness about the 103 Amur tigers and 600 Asiatic lions left in the wild.
“March is the beginning of spring, the awakening of nature and traditional cat season,” Akulova said.
“We invite everyone to take a look at our animals and feel like leopards for a day while wearing their clothes.”