×
Enjoying ad-free content?
Since July 1, 2024, we have disabled all ads to improve your reading experience.
This commitment costs us $10,000 a month. Your support can help us fill the gap.
Support us
Our journalism is banned in Russia. We need your help to keep providing you with the truth.

Moscow Branding Agency Drops 'Vodka Bomb'

A photo on the branding agency's website shows a secure-looking suitcase complete with two shot-glasses, designed to look like a bomb detonator.

Moscow-based branding agency STUDIOIN has come up with a striking new design concept: Democracy vodka, sold in missile-shaped bottles.

The bottle comes packed in a secure-looking suitcase complete with two shot-glasses, each of which features a "start" sign printed on its base, in reference to a bomb detonator.

The bottles are available in orange and pink, in a reference to the "color revolutions" in Ukraine in 2004 and Kyrgyzstan in 2005.

STUDIOIN, which specializes in alcohol branding, says it started work on the idea in August 2013, though the concept has become increasingly relevant given recent events in Ukraine.

"No revolution — whether it is pink, orange or brown — no great victory is worth a human life, laid down for the sake of political struggle," the agency said in a statement on its website.

In February, more than 80 people died amid one such struggle between anti-government protesters and police in Kiev. The subsequent ousting of Ukrainian President Viktor Yanukovych led to the installation of an interim pro-Western government that Moscow has refused to recognize.

Sign up for our free weekly newsletter

Our weekly newsletter contains a hand-picked selection of news, features, analysiss and more from The Moscow Times. You will receive it in your mailbox every Friday. Never miss the latest news from Russia. Preview
Subscribers agree to the Privacy Policy

A Message from The Moscow Times:

Dear readers,

We are facing unprecedented challenges. Russia's Prosecutor General's Office has designated The Moscow Times as an "undesirable" organization, criminalizing our work and putting our staff at risk of prosecution. This follows our earlier unjust labeling as a "foreign agent."

These actions are direct attempts to silence independent journalism in Russia. The authorities claim our work "discredits the decisions of the Russian leadership." We see things differently: we strive to provide accurate, unbiased reporting on Russia.

We, the journalists of The Moscow Times, refuse to be silenced. But to continue our work, we need your help.

Your support, no matter how small, makes a world of difference. If you can, please support us monthly starting from just $2. It's quick to set up, and every contribution makes a significant impact.

By supporting The Moscow Times, you're defending open, independent journalism in the face of repression. Thank you for standing with us.

Once
Monthly
Annual
Continue
paiment methods
Not ready to support today?
Remind me later.

Read more