Support The Moscow Times!

Brand Police Hunt Down Apple Devices in Sochi

SOCHI — It is hard to find fruit on the menu in Sochi's Olympic Park — and Apples are definitely not welcome.

Olympic workers are swooping on reporters sitting in competition venues with Apple laptops, and hastily taping over the iconic logo with duct tape.

In fact, any laptop that is not made by official sponsor Samsung is likely to face an Olympic cover-up. Apple iPads escape the tape treatment only if they are lying flat on the media tables in the venues.

Outside, the three-cornered star on the front grille of a Mercedes van is also masked by packing tape. Volkswagen is the official supplier of vehicles to Sochi 2014.

Olympics organizers go to great lengths to prevent ambush marketing, and have covered nonsponsor emblems at previous Games. In London, even toilet logos were taped over by Olympic workers, despite the fact there was no competing cistern sponsor.

Read more

Independent journalism isn’t dead. You can help keep it alive.

The Moscow Times’ team of journalists has been first with the big stories on the coronavirus crisis in Russia since day one. Our exclusives and on-the-ground reporting are being read and shared by many high-profile journalists.

We wouldn’t be able to produce this crucial journalism without the support of our loyal readers. Please consider making a donation to The Moscow Times to help us continue covering this historic time in the world’s largest country.