Support The Moscow Times!

Coca-Cola Appeals Court Ruling on Kvas Competitor

Spring's "Bochonok" kvas, whose bottle is similar to that of Coca-Cola's.

The Coca-Cola company has appealed a Russian court's decision to reject a lawsuit against an Omsk manufacturer which the global soft drink giant said used their trademarked symbols to sell the traditional Russian beverage kvas, Rapsi reported.

A local manufacturer of carbonated drinks called Spring sells kvas under the "Bochonok" brand. A two-liter bottle of the beverage has a similar shape to that of Coca-Cola's. The color of the plastic used and the design of the labels of the two bottles differ.

The Omsk Arbitration Court rejected Coca-Cola's lawsuit against Spring on July 18.

Coca-Cola representatives emphasized that the shape of the bottle is one of the essential parts in the company's well-recognized and patented image. But the defendant presented marketing reports which noted that consumers were not misled about who the manufacturers of the different beverages are by the bottle's shape.

The Coca Cola company sells its own version of kvas called "Kruzhka i Bochka." The bottle of that product is designed to look like a stalk of wheat, so is visibly different from the one used for the company's iconic pop soda drink.

… we have a small favor to ask. As you may have heard, The Moscow Times, an independent news source for over 30 years, has been unjustly branded as a "foreign agent" by the Russian government. This blatant attempt to silence our voice is a direct assault on the integrity of journalism and the values we hold dear.

We, the journalists of The Moscow Times, refuse to be silenced. Our commitment to providing accurate and unbiased reporting on Russia remains unshaken. But we need your help to continue our critical mission.

Your support, no matter how small, makes a world of difference. If you can, please support us monthly starting from just $2. It's quick to set up, and you can be confident that you're making a significant impact every month by supporting open, independent journalism. Thank you.

Once
Monthly
Annual
Continue
paiment methods
Not ready to support today?
Remind me later.

Read more