Russia launched its first Cyrillic web addresses on Tuesday as part of a global move by the Internet's administrators to boost access for users of non-Latin scripts.
The move has long been demanded by the Kremlin which hopes to boost the use of Russian, once the main language throughout the Soviet Union but now losing ground to local languages and to the creeping influence of English.
The body that allocates web addresses, ICANN, last year approved the gradual introduction of non-Latin domain names for the first time, with Russia's Cyrillic script and Arabic the first to get the green light.
Instead of transliterating Russian web site names into Latin script in the .ru domain, web site owners will be able to register their sites in Russian, ending with the Cyrillic letters .?€?„, or ".rf," short for Russian Federation.
"At midday the files for the .rf domain were put in place … the domain has begun to operate," the Coordinating Center of the Russian Internet said in a statement.
Around 300 Cyrillic Web sites have been registered, compared to the almost 3 million Latin .ru web site addresses, the statement said.