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JACKSONVILLE, Florida () - In the wake of a lawsuit by Jaguar automakers, the Jacksonville Jaguars of the U.S. National Football League are changing their logo from a jumping cat to a snarling, slashing feline.
"It's ferocious. We took the strongest elements and brought them to life," Jaguars president David Seldin said Thursday.
The new logo is an attempt to defuse a lawsuit filed by Jaguar Cars Ltd., which claimed that the NFL expansion club's logo closely resembled its registered trademark.
Jaguars Change Logo
24 January 1995
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