Vitrina, or "Shop Window," is put out by Independent Media, the Dutch parent company of The Moscow Times, and New Hope Communications, a United States publisher of food-trade magazines.
The two equal partners have committed $250,000 to the development of the glossy magazine, said publisher and editor in chief Michael Hetzer.
The magazine, which had a press run of 10,000 copies, is initially being distributed for free to store directors, hotel operators, wholesalers and others in the food business. The first issue includes an article about a Moscow wine store, advice on hiring employees and tips on Russian tax law.
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