Food Publication Launched
16 December 1994
Distribution began Thursday of Russia's first Western-style food-trade magazine, Vitrina, a monthly publication aimed at Russia's food retailers and wholesalers.
Vitrina, or "Shop Window," is put out by Independent Media, the Dutch parent company of The Moscow Times, and New Hope Communications, a United States publisher of food-trade magazines.
The two equal partners have committed $250,000 to the development of the glossy magazine, said publisher and editor in chief Michael Hetzer.
The magazine, which had a press run of 10,000 copies, is initially being distributed for free to store directors, hotel operators, wholesalers and others in the food business. The first issue includes an article about a Moscow wine store, advice on hiring employees and tips on Russian tax law.
Vitrina, or "Shop Window," is put out by Independent Media, the Dutch parent company of The Moscow Times, and New Hope Communications, a United States publisher of food-trade magazines.
The two equal partners have committed $250,000 to the development of the glossy magazine, said publisher and editor in chief Michael Hetzer.
The magazine, which had a press run of 10,000 copies, is initially being distributed for free to store directors, hotel operators, wholesalers and others in the food business. The first issue includes an article about a Moscow wine store, advice on hiring employees and tips on Russian tax law.
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