Feud Over Budweiser Name Put on Ice
05 July 1994
CESKE BUDEJOVICE, Czech Republic -- The world's largest brewer and its tiny Czech cousin have agreed to let the foam settle for another three months in their protracted battle over the use of the brand name Budweiser. The Czech state-owned brewery, Budejovicky Budvar N.P., said last week it had agreed with U.S.-based Anheuser-Busch Cos. Inc. to extend a moratorium on legal action in a trademark infringement row which shows little sign of coming to a head. The agreement, made while the American brewer is close to taking its own stake in Budvar, effectively continues to block Busch's flagship brand, Budweiser, from being sold in key markets in Europe -- mainly Germany and Austria. Meanwhile the Czech version of the brew -- the roots of which span centuries when Ceske Budejovice was known by its German name, Budweis -- cannot be sold in North America. "Both sides have a certain number of sensitive points where it's difficult to find a compromise," said Budvar general director Jiri Bocek.Busch officials were not immediately available for comment. The president of Busch's international arm, Steve Burrows, was quoted in published reports last week as saying that a final resolution to the years-long row was only months away. Both brewers have staked their claim to the Budweiser trademark using legal and historical arguments. Busch established the name Budweiser in the U.S. when German immigrants founded their St. Louis family brewery in the latter part of last century, while the Czechs claim they had been using the name long before Columbus discovered the New World, even though they did not legally register it until the 1920s. The trademark row has been weaved into the debate over how the Czech government should privatize the Budvar brewery, a company several politicians and commentators have called part of the "Czech Family Silver."In January, the Czech government awarded Busch the exclusive right to negotiate for a minority stake in Budvar as part of the privatization of the brewery, which claims to have its roots when beer-making in Budweis was licenced by Bohemian King Otakar II in 1256.But Bocek said seven privatization projects have been presented to the Czech Privatization Ministry, and all have been rejected. No official reasons have been given. "The whole issue of privatization is taken as very sensitive in the Czech Republic," Bocek said. Still, Busch has used its exclusive position to launch a public image campaign -- the likes of which had not been seen in a country still shaking off 40 years of communism -- to convince Czechs that their intentions are earnest. Busch has opened a representative office in Ceske Budejovice, a cultural center providing free English courses to citizens and management advice to budding entrepreneurs, while newspaper adverts tout the possibilities of future cooperation. "Basically Anheuser-Busch, through its public relations, is trying to create the image of a serious strategic partner," Bocek said. "Sometimes the business direction is lost a little and it's more emotional -- to sell or not to sell -- that's what is connected to this" public relations campaign. Many Czechs are not convinced that a partnership with their big American cousin might lead to better things. There is a widespread fear in Czech bars that the Americans would change Budvar's distinctively heavy Czech flavor for a lighter style more popular in the United States.
|
|
Tweet |
|
This article has no comments. Be the first to leave a comment |
Discussion
Comments
To post comments you must be registered
Comments via Facebook
Most Read
1.
City Mistakenly Plants Marijuana Field Instead of Lawn
After the city spread soil containing "grass" seeds around the Brateyevo metro station, a field of marijuana plants sprouted up instead of a lawn.
2.
Putin's Foreign Policy Goes on the Road
In a symbolic gesture, President Vladimir Putin on Thursday arrived in Minsk to pay his first foreign visit as head of state to controversial Belarussian leader Alexander Lukashenko.
3.
Ruble Hits Lowest Rate in 3 Years
The ruble dipped to a three-year low Thursday as oil prices fell further.
4.
European Debt Crisis Driving Workers East
Despite its inconveniences, Moscow has become a magnet for foreign job-seekers, as unemployment in Europe is hitting record highs amid the debt crisis.
5.
Superjet Flight Data Recorder Found Near Volcano Crash Site
Villagers have found the flight data recorder from the Russian plane that slammed into an Indonesian volcano three weeks ago, killing 45 people.
6.
Businessman Shot in Central Moscow
A prominent business leader was shot and wounded by three masked men in the heart of Moscow on Friday — just steps away from FSB headquarters.
7.
Duma Deputy Robbed at Ritzy Hotel
State Duma Deputy Gennady Gudkov was robbed at the upscale Hotel National across from the street from the Kremlin after a conference, Gudkov said Wednesday evening.
8.
China-Russia Airplane Venture Planned
United Aircraft Corporation and Chinese Commercial Aircraft Corporation plan to start a joint venture to develop long-haul aircraft.
9.
Fridman Wants Big Change at TNK-BP
TNK-BP co-owner Mikhail Fridman said BP's Soviet-born partners are urging the British company to return to talks about changing the proportion of the 50-50 partnership.
10.
Russian Railways in Smoking Crackdown, Privatization Freeze
Smokers will find train journeys longer and a tad more frustrating as traditional indulgence of the habit is phased out on Russian Railways' passenger routes.
1.
City Mistakenly Plants Marijuana Field Instead of Lawn
After the city spread soil containing "grass" seeds around the Brateyevo metro station, a field of marijuana plants sprouted up instead of a lawn.
2.
Tabloid: Superjet Downed by U.S. Industrial Sabotage
A tabloid claims that Russian intelligence agencies are investigating the possibility that the U.S. military may have brought down the Sukhoi Superjet that crashed in Indonesia.
3.
McFaul Faces Kremlin Scorn Once Again
The Foreign Ministry assailed U.S. Ambassador Michael McFaul for comments the ministry said went "far beyond the bounds of diplomatic etiquette."
4.
Sweden Wins Eurovision; Grannies Take Second
Sweden’s Loreen won the Eurovision Song Contest in Azerbaijan on Sunday before an international TV audience of 100 million, days after angering Azeri authorities by meeting rights activists critical of the host country’s human rights record.
5.
Red Square Flyboy Regrets Air Stunt
When Mathias Rust landed his white Cessna on Red Square on May 28, 1987, he had placed all his hopes for world peace in Mikhail Gorbachev.
6.
Protest and Chaos Seen in Kudrin-Ordered Study
Continued protests in Russia will likely lead to violence or chaotic change, according to a new study ordered by the former finance minister.
7.
Russia's New Propaganda Minister
After Monday's announcement that historian Vladimir Medinsky was appointed the culture minister, critics quickly labeled him the new propaganda minister. Medinsky's academic ethics and historical distortions may raise serious questions, but for the Kremlin, he has three important attributes that are much more important: He is a model United Russia leader, a firm Putin loyalist and a skilled sophist.
8.
Ukraine in Uproar Over Status of Russian Language
Ukraine's ruling party has triggered violent protests with a move to upgrade the official role of Russian, a sensitive issue opponents say will split the country.
9.
150 Detained at Anti-Kremlin Rallies
About 150 people were detained Sunday as scores of people gathered for a series of anti-government demonstrations in Moscow and St. Petersburg.
10.
Vkontakte Founder Tosses 5,000-Ruble Notes Out Window
<p>The founder of the social networking site Vkontakte celebrated St. Petersburg’s 309th anniversary over the weekend by tossing paper airplanes carrying 5,000-ruble notes out a building window.</p>
1.
Hundreds of Arrests Set Grim Backdrop for Victory Day Celebrations
As Moscow gears up to celebrate its victory in World War II, 67 years ago Wednesday, the shadow of political conflict shrouds the capital as hundreds of arrests cloud Victory Day festivities.
2.
City Mistakenly Plants Marijuana Field Instead of Lawn
After the city spread soil containing "grass" seeds around the Brateyevo metro station, a field of marijuana plants sprouted up instead of a lawn.
3.
Russian Satellite Takes Highest-Ever Resolution Picture of Earth
A stunning 121-megapixel snapshot of the Earth was taken by a Russian weather satellite in what is thought to be the highest resolution picture of the planet ever taken from space.
4.
Bodies, No Survivors Spotted at Superjet Crash
Search and rescue helicopters and volunteers struggling through thick forest and mountainous terrain spotted bodies but no survivors on the Indonesian mountainside where a Sukhoi Superjet 100 crashed by the time darkness forced an end to the search Thursday night.
5.
Tabloid: Superjet Downed by U.S. Industrial Sabotage
A tabloid claims that Russian intelligence agencies are investigating the possibility that the U.S. military may have brought down the Sukhoi Superjet that crashed in Indonesia.
6.
Mysterious Photos Reveal an Unseen WWII
After the end of World War II, Paul Sadler returned home to Chicago with three German books and a photo album from the Dachau concentration camp.
7.
Furniture Magnate Shot Dead in Mercedes in Moscow Region
A 46-year-old furniture magnate was killed with six gunshot wounds to the head and chest early Sunday as he arrived in his Mercedes at his home in the Moscow region.
8.
New Cabinet Has Familiar Cast of Characters
President Vladimir Putin on Monday announced the makeup of the new Cabinet answering to Putin and Prime Minister Dmitry Medvedev, with three-fourths of the members having been replaced.
9.
Vladivostok Bridge Climbers Fined 300 Rubles Each
Three thrill-seekers who climbed two Vladivostok bridges earlier this week and took photos from the top were fined 300 rubles ($10) each for trespassing.
10.
Superjet Missing in Indonesia With 50 on Board
A dark cloud was cast Wednesday on the revival of Russia’s aviation industry when a Sukhoi-built Superjet 100 with 50 people on board disappeared from the radar screens of Indonesian flight controllers.


