Checking Out Change in the Supermarkets
19 October 1994
By Betsy McKay
One of my yardsticks for change in Russia has always been the supermarket. I don't really know why. Maybe it's because I have spent so much time here hunting for decent food. In any case, I have always thought that once Moscow had a real supermarket -- I mean the big kind, with lots of aisles stuffed with goods, a produce island, an army of checkout cashiers and piped in muzak -- then we would know that the good times had finally arrived.
I found out last week that that supermarket is here, but I'm not so sure about the good times.
I had been watching the gray old universam near the Krylatskaya metro for a few months, as it was first closed down and then enveloped in some sort of mysterious remont. There was not much to miss about the old store; the last time I had been inside, all its cavernous depths offered up were some cheap sorts of kolbasa, packaged cakes, and, rather incongruously, coconuts and a baby's playpen. Not a bad assortment, mind you, but not exactly predictable either.
Then I saw on television last week that my neighbor, Naina Yeltsin, had visited a gleaming new supermarket in our area. I knew where it had to be, and set out on a reconnaissance mission.
I was in shock when I saw this place, and you would be too. In place of a dingy oversized shed now stands an inviting hypermarch?, boasting even its own parking lot. Inside, glistening shopping carts bustle down wide aisles groaning with pure Ligurian olive oil and balsamic vinegar. A tank of live lobsters dominates the meat section, and a produce area with limes and tamarind gives way to a gourmet island of cold salmon and mozzarella with basil and tomatoes. Cashiers in bright yellow aprons and hats man a front line of 11 cash registers. Other food stores in Moscow may have the luxury foods, but for sheer size, this place has them all beat.
This new supermarket, where I will admit to having picked up a few helpings of mozzarella with basil already, is a perfect example of what is right and wrong about the new Russia.
It is a sign of improving times. The original idea of the microraion in Moscow was to create neighborhoods with everything residents needed at hand: This store is certainly helping Krylatskoye to realize that vision. There are Russians in that store spending a lot more money than penny-pinching foreigners like me. Even for those who cannot afford to fill up their carts, this is one place where they can rely on finding what they need, liberating themselves from the whims of Russian wholesalers.
But the supermarket is also complete overkill. Live lobsters? A $17 bottle of olive oil? Why does the Krylatskoye region need this? It puts the local Food Lion at home, with its Velveeta and selection of generic jams, to shame. But why should it? Why is Moscow life literally one of feast or famine? Why should people face the choice either of a murky gastronom with barely any food or a supermarket for a yuppie gourmand?
What do I tell the next person who asks, "Do they get enough to eat in Russia?"
I tell them this: This new store is fit for a town where the Rolls-Royce shares the road with the battered Zhiguli. Someday Moscow will have supermarkets with shelves stocked with domestic produce at prices that the average person can afford. Until then, we'll just have to admire its glittering aisles.
I found out last week that that supermarket is here, but I'm not so sure about the good times.
I had been watching the gray old universam near the Krylatskaya metro for a few months, as it was first closed down and then enveloped in some sort of mysterious remont. There was not much to miss about the old store; the last time I had been inside, all its cavernous depths offered up were some cheap sorts of kolbasa, packaged cakes, and, rather incongruously, coconuts and a baby's playpen. Not a bad assortment, mind you, but not exactly predictable either.
Then I saw on television last week that my neighbor, Naina Yeltsin, had visited a gleaming new supermarket in our area. I knew where it had to be, and set out on a reconnaissance mission.
I was in shock when I saw this place, and you would be too. In place of a dingy oversized shed now stands an inviting hypermarch?, boasting even its own parking lot. Inside, glistening shopping carts bustle down wide aisles groaning with pure Ligurian olive oil and balsamic vinegar. A tank of live lobsters dominates the meat section, and a produce area with limes and tamarind gives way to a gourmet island of cold salmon and mozzarella with basil and tomatoes. Cashiers in bright yellow aprons and hats man a front line of 11 cash registers. Other food stores in Moscow may have the luxury foods, but for sheer size, this place has them all beat.
This new supermarket, where I will admit to having picked up a few helpings of mozzarella with basil already, is a perfect example of what is right and wrong about the new Russia.
It is a sign of improving times. The original idea of the microraion in Moscow was to create neighborhoods with everything residents needed at hand: This store is certainly helping Krylatskoye to realize that vision. There are Russians in that store spending a lot more money than penny-pinching foreigners like me. Even for those who cannot afford to fill up their carts, this is one place where they can rely on finding what they need, liberating themselves from the whims of Russian wholesalers.
But the supermarket is also complete overkill. Live lobsters? A $17 bottle of olive oil? Why does the Krylatskoye region need this? It puts the local Food Lion at home, with its Velveeta and selection of generic jams, to shame. But why should it? Why is Moscow life literally one of feast or famine? Why should people face the choice either of a murky gastronom with barely any food or a supermarket for a yuppie gourmand?
What do I tell the next person who asks, "Do they get enough to eat in Russia?"
I tell them this: This new store is fit for a town where the Rolls-Royce shares the road with the battered Zhiguli. Someday Moscow will have supermarkets with shelves stocked with domestic produce at prices that the average person can afford. Until then, we'll just have to admire its glittering aisles.
|
|
Tweet |
|
This article has no comments. Be the first to leave a comment |
Discussion
Comments
To post comments you must be registered
Comments via Facebook
Most Read
1.
McFaul Faces Kremlin Scorn Once Again
The Foreign Ministry assailed U.S. Ambassador Michael McFaul for comments the ministry said went "far beyond the bounds of diplomatic etiquette."
2.
Berezovsky Investigated for Inciting 'Mass Disorder'
The Investigative Committee has opened an inquiry against self-exiled businessman Boris Berezovsky, who recently pledged a $1.5 million bounty for the arrest of Vladimir Putin.
3.
Radio Journalist Stabbed Outside Apartment Building
A journalist for Mayak radio was clinging to life Tuesday after being stabbed outside his apartment building by an unknown attacker.
4.
Chernobyl Horror Film Called Disrespectful, A Joke
Horror film "Chernobyl Diaries," with its ghostly tale of terror near the infamous, abandoned nuclear plant hits theaters after protests that it sensationalizes a disaster that had tragic human consequences.
5.
Ukraine's Behavior in WTO Has Negotiators Scratching Their Heads
Laos, a small nation dependent on aid and rice farming, wants to join the World Trade Organization. WTO powers including the United States, China and the European Union want it to.
6.
Suspect Detained in Killing of Furniture Magnate
An alleged organizer of a murder of Russian furniture magnate Mikhail Kravchenko has been detained in the Moscow region.
7.
The Nixon Option for Iran
Boldness of the sort displayed by U.S. President Richard Nixon in opening discussions with China is needed now in the negotiations over Iran's nuclear program.
8.
Russky Island Getting Posh on Schedule
After global leaders conclude the annual Asia-Pacific Economic Cooperation forum in September, the purpose-built $2.3 billion conference center on a remote island off the coast of Vladivostok will become a university.
9.
$13.4Bln Football Bill Puts Ukraine in the Hole
Ukraine may never recover all of the billions of dollars it has spent to co-host next month's European football championship, and the outlay might complicate its chances of servicing its debt.
10.
Husband Stabs Wife in Bank, Writes 'I Love You' in Blood on Window
The estranged husband of a Sberbank employee in the Primorye region fatally stabbed his wife in the bank Tuesday — scrawling the chilling message “Yulia, I love you” in blood on a window before being arrested.
1.
Tabloid: Superjet Downed by U.S. Industrial Sabotage
A tabloid claims that Russian intelligence agencies are investigating the possibility that the U.S. military may have brought down the Sukhoi Superjet that crashed in Indonesia.
2.
McFaul Faces Kremlin Scorn Once Again
The Foreign Ministry assailed U.S. Ambassador Michael McFaul for comments the ministry said went "far beyond the bounds of diplomatic etiquette."
3.
Red Square Flyboy Regrets Air Stunt
When Mathias Rust landed his white Cessna on Red Square on May 28, 1987, he had placed all his hopes for world peace in Mikhail Gorbachev.
4.
Sweden Wins Eurovision; Grannies Take Second
Sweden’s Loreen won the Eurovision Song Contest in Azerbaijan on Sunday before an international TV audience of 100 million, days after angering Azeri authorities by meeting rights activists critical of the host country’s human rights record.
5.
Village Grannies Make It to Eurovision Finals
Russia's group Buranovskiye Babushki has made it into the finals of the Eurovision Song Contest in Baku, Azerbaijan, bringing the elderly folk singers from a far-off Russian village to the attention of more than 100 million viewers around the world.
6.
Protest and Chaos Seen in Kudrin-Ordered Study
Continued protests in Russia will likely lead to violence or chaotic change, according to a new study ordered by the former finance minister.
7.
Ukraine in Uproar Over Status of Russian Language
Ukraine's ruling party has triggered violent protests with a move to upgrade the official role of Russian, a sensitive issue opponents say will split the country.
8.
150 Detained at Anti-Kremlin Rallies
About 150 people were detained Sunday as scores of people gathered for a series of anti-government demonstrations in Moscow and St. Petersburg.
9.
Tensions Rise as Opposition Leaders are Freed
Sergei Udaltsov and Alexei Navalny emerged from prison Thursday, while a dramatic standoff erupted at a State Duma hearing over a bill that would hike fines for illegal demonstrations.
10.
More Public Figures Accused of Flouting Road Rules
Following the president's order to cut the number of officials entitled to use flashing lights to skirt through traffic, several incidents of alleged abuse involving high-profile figures have come to light.
1.
Hundreds of Arrests Set Grim Backdrop for Victory Day Celebrations
As Moscow gears up to celebrate its victory in World War II, 67 years ago Wednesday, the shadow of political conflict shrouds the capital as hundreds of arrests cloud Victory Day festivities.
2.
Russian Satellite Takes Highest-Ever Resolution Picture of Earth
A stunning 121-megapixel snapshot of the Earth was taken by a Russian weather satellite in what is thought to be the highest resolution picture of the planet ever taken from space.
3.
Bodies, No Survivors Spotted at Superjet Crash
Search and rescue helicopters and volunteers struggling through thick forest and mountainous terrain spotted bodies but no survivors on the Indonesian mountainside where a Sukhoi Superjet 100 crashed by the time darkness forced an end to the search Thursday night.
4.
Tabloid: Superjet Downed by U.S. Industrial Sabotage
A tabloid claims that Russian intelligence agencies are investigating the possibility that the U.S. military may have brought down the Sukhoi Superjet that crashed in Indonesia.
5.
Mysterious Photos Reveal an Unseen WWII
After the end of World War II, Paul Sadler returned home to Chicago with three German books and a photo album from the Dachau concentration camp.
6.
Furniture Magnate Shot Dead in Mercedes in Moscow Region
A 46-year-old furniture magnate was killed with six gunshot wounds to the head and chest early Sunday as he arrived in his Mercedes at his home in the Moscow region.
7.
Vladivostok Bridge Climbers Fined 300 Rubles Each
Three thrill-seekers who climbed two Vladivostok bridges earlier this week and took photos from the top were fined 300 rubles ($10) each for trespassing.
8.
New Cabinet Has Familiar Cast of Characters
President Vladimir Putin on Monday announced the makeup of the new Cabinet answering to Putin and Prime Minister Dmitry Medvedev, with three-fourths of the members having been replaced.
9.
Superjet Missing in Indonesia With 50 on Board
A dark cloud was cast Wednesday on the revival of Russia’s aviation industry when a Sukhoi-built Superjet 100 with 50 people on board disappeared from the radar screens of Indonesian flight controllers.
10.
Why Putin's Days Are Numbered
On Monday, Vladimir Putin will take the presidential oath of office for the third time. After 12 years in power, Putin has increased his control over the country's major institutions, the siloviki and state bureaucracy.


