Support The Moscow Times!

Coronavirus Forces McDonald’s to Cancel Moscow Birthday Plans

McDonald's on Pushkin Square in Moscow. Sergei Fadeichev / TASS

McDonald’s has been forced to cancel plans for a bargain Big Mac promotion celebrating 30 years since the opening of its first restaurant in Russia due to coronavirus fears.

The U.S. fast food chain had been planning to sell Big Macs for the symbolic price of 3 rubles ($0.05) all day Friday at its first Russian restaurant on Pushkin Square in central Moscow. Three rubles represents the price of a Big Mac when the restaurant first opened on Jan. 31, 1990 — around half a day’s wages for the average Soviet worker at the time.

However, McDonald’s said it was canceling the plans for cut-price Big Macs on advice from the Russian government that large public events posed a risk of the virus spreading.

“The campaign dedicated to the 30th anniversary of McDonald's in Russia, offering the Big Mac at the same price as 30 years ago … is canceled. The Moscow government has announced measures to prevent the spread of coronavirus in the city, and has recommended to refrain from holding public events in crowded places in the near future, in order to minimize the risks of infection,” said a statement posted on McDonald’s website Thursday.

McDonald’s promised it would “find another time and way to celebrate.”

There are no confirmed cases of coronavirus in Russia yet. In a bid to contain the outbreak, Russia has closed its Far East border with China, banned Chinese tour groups from coming to Russia and stopped issuing e-visas to Chinese citizens. Demand for face masks in Russia has risen thirteenfold over the past week.

… we have a small favor to ask. As you may have heard, The Moscow Times, an independent news source for over 30 years, has been unjustly branded as a "foreign agent" by the Russian government. This blatant attempt to silence our voice is a direct assault on the integrity of journalism and the values we hold dear.

We, the journalists of The Moscow Times, refuse to be silenced. Our commitment to providing accurate and unbiased reporting on Russia remains unshaken. But we need your help to continue our critical mission.

Your support, no matter how small, makes a world of difference. If you can, please support us monthly starting from just $2. It's quick to set up, and you can be confident that you're making a significant impact every month by supporting open, independent journalism. Thank you.

Once
Monthly
Annual
Continue
paiment methods
Not ready to support today?
Remind me later.

Read more