Elon Musk Reacts — in Russian — to Bizarre Backward-Driving Car Video

Elon Musk has finally responded to Russia’s “How do you like that, @elonmusk?” meme over a year after it took Twitter by storm.

The memorable phrase was born after Musk launched a red Tesla Roadster on his SpaceX rocket toward Mars on Feb. 6, 2018. Russian social media users reacted to the tech entrepreneur’s achievements with a touch of irony, tweeting photoshopped images claiming to show Russia’s technological supremacy over Musk.

Russia’s state-funded NTV news channel tagged Musk’s Twitter handle this week when it posted a video of a remodeled Soviet car nicknamed “Zhiguli” being driven backward.

“[H]aha ofigenno,” Musk tweeted in Russian on Wednesday, using the Russian slang word for “awesome.”

NTV later reported that the Zhiguli’s 18-year-old driver had switched the direction of his seat and steering wheel to face backward, a feat that earned him the attention of traffic police.