Russian car manufacturer AvtoVAZ has come up with a new way of attracting customers: offering 100 rubles ($3) of phone credit to customers purchasing its Lada-brand cars.
The offer, which runs from Nov. 1 until Dec. 31, applies to those purchasing a Lada with a Rusfinance Bank financing plan, car magazine Avtosreda reported Thursday.
The bank's website also announced that every 100th and 500th customer will receive 10,000 rubles and 100,000 rubles, respectively, off their credit repayments.
AvtoVAZ sells the most cars on the Russian market; nearly 450,000 were sold in the first 10 months of 2012.
Its most sought-after models are the Lada Granta, Kalina and Priora.
Related articles:
A Message from The Moscow Times:
Dear readers,
We are facing unprecedented challenges. Russia's Prosecutor General's Office has designated The Moscow Times as an "undesirable" organization, criminalizing our work and putting our staff at risk of prosecution. This follows our earlier unjust labeling as a "foreign agent."
These actions are direct attempts to silence independent journalism in Russia. The authorities claim our work "discredits the decisions of the Russian leadership." We see things differently: we strive to provide accurate, unbiased reporting on Russia.
We, the journalists of The Moscow Times, refuse to be silenced. But to continue our work, we need your help.
Your support, no matter how small, makes a world of difference. If you can, please support us monthly starting from just $2. It's quick to set up, and every contribution makes a significant impact.
By supporting The Moscow Times, you're defending open, independent journalism in the face of repression. Thank you for standing with us.
Remind me later.
