Support The Moscow Times!

Russia a Lead Adidas Market

German sporting goods company Adidas expects investment in its own stores and rising consumer spending in Russia to propel the region to become one of its top three global markets behind the United States and China, it said Monday.

Adidas expects its sales in the

Russia/CIS region to grow at least 10 percent annually to 2015, surpassing 1 billion euros ($1.3 billion) by 2013, up from 786 million euros last year, chief executive Herbert Hainer said at an investor day in Moscow.

"Russia is already our biggest market in Europe. We have good margins here," Hainer said. He predicted record sales from its football range next year, helped along by the European championships being held in Poland and Ukraine.

(Reuters)

Read more

Independent journalism isn’t dead. You can help keep it alive.

As the only remaining independent, English-language news source reporting from Russia, The Moscow Times plays a critical role in connecting Russia to the world.

Editorial decisions are made entirely by journalists in our newsroom, who adhere to the highest ethical standards. We fearlessly cover issues that are often considered off-limits or taboo in Russia, from domestic violence and LGBT issues to the climate crisis and a secretive nuclear blast that exposed unknowing doctors to radiation.

Please consider making a one-time donation — or better still a recurring donation — to The Moscow Times to help us continue producing vital, high-quality journalism about the world's largest country.