???µ ???????? ???µ ?????°?·?°?‚??: I must say, literally “I can’t not say”
I used to analyze the annual Russian presidential addresses for linguistic clues to the country’s future. But then I got bored. What was the point of counting up the number of references to ???€?°?????????µ ???????????°?€???‚???? (government based on rule of law) when we’re in Year 4 of the totally illegal construction project under my window? When they tear it down or figure out where 19 floors of tenants are going to park their cars, I’ll start paying attention to lofty programmatic statements.
But then I thought: Come on, Berdy. Give the guy a chance! So I spent an afternoon poring over President Dmitry Medvedev’s text, looking for linguistically interesting or politically revelatory turns of phrase. (Pause.) And then I read it again, thinking that maybe I missed something the first time.
In the end, what’s interesting is why it’s not interesting. The speech is so linguistically tentative, it’s like listening to an excruciatingly polite adjunct professor who is unsure of his material and scared his students don’t like him. Medvedev could use a bit of speech coaching, and since I happen to be free right now, I’d be happy to give him some advice.
First of all, stop counting. By the time we get to the fourth ???µ???‚???µ (Sixth), we’re so overwhelmed by the sheer number of mission impossible tasks, we want to crawl into bed with a bottle of vodka and wake up sometime in the next millennium.
Next, lose the double negatives and understatements, such as: ??‚?? ?‚???¶?µ ???µ???°?»?‹?µ ???µ????????. (That’s also not a little money.) ? ?°?±???‚?‹ ?? ???µ????, ?????????? ?????????€??, ?…???°?‚?°?µ?‚. (The work load is, to put it mildly, ample.) ???µ ???????? ???µ ?????°?·?°?‚?? ?µ?‰?‘ ???± ?????????? ???€???±?»?µ???µ. (I can’t not mention yet another problem.) These phrases may be lovely in ?????‚?µ?»?»?????µ???‚???‹?? ?€?°?·?????????€ (a cultured chat), but they fall flat from the podium.
Don’t bury your key points in parentheses, as in: ???????° ???· ???°???‹?… ?????‚?€?‹?… ???€???±?»?µ?? (?????° ?????‚?°?‘?‚???? ?‚?°??????????) — ???‚?? ?¶???»???‘. (One of the most urgent problems [and it remains so] is housing.) And tell your staff to fact-check beforehand: ?’ ???µ?????‚???€?‹?… ?€?µ?????????°?…, ???°???€?????µ?€ (???°???????»?????? ?? ?·???°??, ?? ?????°?????????????? ???±?»?°???‚??)… (In some regions, for example [as far as I know, in the Ivanovo region]…)
It’s a big mistake to start so many sentences with believing, hoping and supposing. Here’s a small sample: ???‡???‚?°?? ?†?µ?»?µ???????±?€?°?·???‹?? (I believe it would make sense); ?? ???°???µ??????… (I hope…); ?????»?°???°?? ?‚?°???¶?µ… (I also suppose…); ???????±?? ???‚???µ?‡?? (I especially note…); ?????»?¶?µ?? ???‚???€?????µ?????? ???°?? ???€???·???°?‚?????? (I must honestly admit to you…) How about some ordering, announcing, declaring and asserting?
Eschew impersonal constructions; they make it seem as if you aren’t running the country. ?? ?????¶?°?»?µ??????, ?€???»?? ?±???»???????????‚???° ?????»???‚???‡?µ???????… ???°?€?‚???? ?? ?€?°?±???‚?µ ?????????†?????°?»???‚?µ?‚???? ???????° ???€?°???‚???‡?µ?????? ???µ ???‰???‰?°?µ?‚????… (Unfortunately, the role of the majority of political parties in the work of city governments is still virtually unnoticeable…)
Proof-read for unintended meaning, like this unfortunate one about corruption: ???‡???‚?°??, ?‡?‚?? ???‹ ?????»?¶???‹ ???°???‹?? ?????????°?‚?µ?»?????‹?? ???±?€?°?·???? ?°???°?»???·???€?????°?‚?? ?????????»???µ?????µ ???¶?µ ???€???????‚?‹?… ?€?µ???µ?????? ?? ?????????°?‚?????? ???°?»?????µ. (I believe that we must carefully analyze how decisions already taken have been implemented and continue on.)
End on a high note with no qualifications. Not: ?? ?????µ?€?µ??, ?‚?°?? ?? ?±?????µ?‚! (I’m sure that’s the way it will be!), but plain old: ???°?? ?? ?±?????µ?‚! (That’s the way it will be!)
Come on, Mr. Medvedev! You’re the President!
Michele A. Berdy is a Moscow-based translator and interpreter, whose collection of columns, “The Russian Word’s Worth,” was published by Glas.