Venue Swap for NHL Stars: VIPs 1, CSKA 0
18 November 1994
By Jeff Lilley
The CSKA Russian Penguins spent a month preparing a variety show to celebrate the last game of the Russian NHL stars' goodwill tour of their home country. They outfitted a special VIP box for President Boris Yeltsin, complete with a TV and VCR for instant replay. They were set to reap mega-bucks in sky box sales and sponsorships.
Then, Russian bureaucracy took over.
Just over 48 hours before the face-off of the National Hockey League players' final game Monday night, a high-level meeting at the Kremlin Cup tennis tournament resulted in a decision to move the game from CSKA's home rink to the more spacious Luzhniki Sports Arena.
Cloaked in good intentions, the decision to move the game backfired. Organizers had little time to inform fans of the change, and the CSKA Russian Penguins were left without a game to host in what they had expected would be their largest event of the year.
According to Vsevolod Kukushkin, the tour's press secretary, the venue change was decided Saturday after a meeting among Moscow Mayor Yury Luzkhov, Yeltsin's sports adviser Shamil Tarpischev, CSKA general manager Valery Gushin and CSKA coach Viktor Tikhonov.
Gushin was upset about the decision. "It gave us huge problems," he said.
Ostensibly, the move was for the benefit of Muscovites eager to see their NHL heroes, home in Russia during the North American league's lockout. The appeal of the larger venue was more seats at lower prices, with kids under 14 admitted free.
But the real beneficiaries appeared to be Moscow's leading politicians, who gathered with Yeltsin, Prime Minister Viktor Chernomyrdin, Luzhkov and others in the more expansive VIP seating at Luzhniki. Defense Minister Pavel Grachev could be seen enthusiastically cheering as the CSKA Russian Penguins -- the current incarnation of the former Soviet Red Army team -- mounted a spirited third-period rally before losing, 6-5.
"CSKA's ice rink doesn't have so many special seats," said Kukushkin. "Our high-ranking officials are accustomed to special seats, and at Luzhniki, there are several rows for the VIPs."
But overall, the Luzhniki rink was only about half-full -- about 6,300 spectators, not many more than the 5,500-seat capacity at CSKA Ice Palace on Leningradsky Prospekt. It was a poor showing compared with the standing-room-only crowd of more than 10,000 that watched the NHL stars at their preceding game in Novosibirsk. Also, the hastily prepared ice at Luzhniki failed to allow for a fast-moving game.
Yakov Shapkhin, one of Tarpischev's sports deputies, conceded that "not all that was done here was very pretty."
Tour organizer Gelani Tovbulatov, president of Moscow's Spartak hockey club, acknowledged that the organizers had goofed: "It was a mistake from the point of view of getting more fans and because we had little time to prepare."
The Moscow mayor's office had no comment on the decision and referred questions to the Moscow Sports Committee. A spokesman at the committee said it played no role in the decision.
Admissions of error were little consolation for CSKA. "We estimate we lost about $250,000 in boxes and potential sponsors," said Steve Warshaw, the club's head of sales and marketing. The team, now backed by investors from the NHL's Pittsburgh Penguins and Anaheim Mighty Ducks, is the most "Americanized" in the Russian league in terms of marketing and promotions.
Beyond the revenue and prestige the game would have earned CSKA, the club also saw its jazzy intermission program -- including ice dancing by Russian Olympians and tennis-on-ice by Russian stars Andrei Medvedev and Yevgeny Kafelnikov -- co-opted by the organizing committee for Luzhniki.
"It was like going to a ball and seeing your date dancing with somebody else," Warshaw said after the game.
Kurt Kiesling was one of the fans caught in the shuffle. "We bought five of the premier tickets, center ice, sixth row up, $50 each, and got to the CSKA stadium an hour early," he said. There, he found the building shut down.
Kiesling and other fans were directed to get on buses -- provided by Luzhkov's office -- to take them to Luzhniki. But when he got to the stadium, he was told he needed to buy new tickets. "We ended up sitting completely in the boondocks," he said, adding that CSKA told him it would refund his money. "It was a complete fiasco."
Sun Microsystems, which spent $60,000 to sponsor the tour, did little better. After the venue change, the California-based computer company was told it could not put its banners up at Luzhniki. The company's Moscow office manager had to take matters into his own hands.
"We went to Luzhniki at midnight Sunday without permission, got the door open and without asking anybody started to put up our banners," Arvind Deogirikar said.
Kukushkin reflected on the confusion brought about by the move. "It was an illogical decision," he said. "We all know CSKA has a better arena, but Russia is a country where logic wasn't born."
Then, Russian bureaucracy took over.
Just over 48 hours before the face-off of the National Hockey League players' final game Monday night, a high-level meeting at the Kremlin Cup tennis tournament resulted in a decision to move the game from CSKA's home rink to the more spacious Luzhniki Sports Arena.
Cloaked in good intentions, the decision to move the game backfired. Organizers had little time to inform fans of the change, and the CSKA Russian Penguins were left without a game to host in what they had expected would be their largest event of the year.
According to Vsevolod Kukushkin, the tour's press secretary, the venue change was decided Saturday after a meeting among Moscow Mayor Yury Luzkhov, Yeltsin's sports adviser Shamil Tarpischev, CSKA general manager Valery Gushin and CSKA coach Viktor Tikhonov.
Gushin was upset about the decision. "It gave us huge problems," he said.
Ostensibly, the move was for the benefit of Muscovites eager to see their NHL heroes, home in Russia during the North American league's lockout. The appeal of the larger venue was more seats at lower prices, with kids under 14 admitted free.
But the real beneficiaries appeared to be Moscow's leading politicians, who gathered with Yeltsin, Prime Minister Viktor Chernomyrdin, Luzhkov and others in the more expansive VIP seating at Luzhniki. Defense Minister Pavel Grachev could be seen enthusiastically cheering as the CSKA Russian Penguins -- the current incarnation of the former Soviet Red Army team -- mounted a spirited third-period rally before losing, 6-5.
"CSKA's ice rink doesn't have so many special seats," said Kukushkin. "Our high-ranking officials are accustomed to special seats, and at Luzhniki, there are several rows for the VIPs."
But overall, the Luzhniki rink was only about half-full -- about 6,300 spectators, not many more than the 5,500-seat capacity at CSKA Ice Palace on Leningradsky Prospekt. It was a poor showing compared with the standing-room-only crowd of more than 10,000 that watched the NHL stars at their preceding game in Novosibirsk. Also, the hastily prepared ice at Luzhniki failed to allow for a fast-moving game.
Yakov Shapkhin, one of Tarpischev's sports deputies, conceded that "not all that was done here was very pretty."
Tour organizer Gelani Tovbulatov, president of Moscow's Spartak hockey club, acknowledged that the organizers had goofed: "It was a mistake from the point of view of getting more fans and because we had little time to prepare."
The Moscow mayor's office had no comment on the decision and referred questions to the Moscow Sports Committee. A spokesman at the committee said it played no role in the decision.
Admissions of error were little consolation for CSKA. "We estimate we lost about $250,000 in boxes and potential sponsors," said Steve Warshaw, the club's head of sales and marketing. The team, now backed by investors from the NHL's Pittsburgh Penguins and Anaheim Mighty Ducks, is the most "Americanized" in the Russian league in terms of marketing and promotions.
Beyond the revenue and prestige the game would have earned CSKA, the club also saw its jazzy intermission program -- including ice dancing by Russian Olympians and tennis-on-ice by Russian stars Andrei Medvedev and Yevgeny Kafelnikov -- co-opted by the organizing committee for Luzhniki.
"It was like going to a ball and seeing your date dancing with somebody else," Warshaw said after the game.
Kurt Kiesling was one of the fans caught in the shuffle. "We bought five of the premier tickets, center ice, sixth row up, $50 each, and got to the CSKA stadium an hour early," he said. There, he found the building shut down.
Kiesling and other fans were directed to get on buses -- provided by Luzhkov's office -- to take them to Luzhniki. But when he got to the stadium, he was told he needed to buy new tickets. "We ended up sitting completely in the boondocks," he said, adding that CSKA told him it would refund his money. "It was a complete fiasco."
Sun Microsystems, which spent $60,000 to sponsor the tour, did little better. After the venue change, the California-based computer company was told it could not put its banners up at Luzhniki. The company's Moscow office manager had to take matters into his own hands.
"We went to Luzhniki at midnight Sunday without permission, got the door open and without asking anybody started to put up our banners," Arvind Deogirikar said.
Kukushkin reflected on the confusion brought about by the move. "It was an illogical decision," he said. "We all know CSKA has a better arena, but Russia is a country where logic wasn't born."
|
|
Tweet |
|
This article has no comments. Be the first to leave a comment |
Discussion
Comments
To post comments you must be registered
Comments via Facebook
Most Read
1.
City Mistakenly Plants Marijuana Field Instead of Lawn
After the city spread soil containing "grass" seeds around the Brateyevo metro station, a field of marijuana plants sprouted up instead of a lawn.
2.
Putin's Foreign Policy Goes on the Road
In a symbolic gesture, President Vladimir Putin on Thursday arrived in Minsk to pay his first foreign visit as head of state to controversial Belarussian leader Alexander Lukashenko.
3.
Ruble Hits Lowest Rate in 3 Years
The ruble dipped to a three-year low Thursday as oil prices fell further.
4.
European Debt Crisis Driving Workers East
Despite its inconveniences, Moscow has become a magnet for foreign job-seekers, as unemployment in Europe is hitting record highs amid the debt crisis.
5.
Superjet Flight Data Recorder Found Near Volcano Crash Site
Villagers have found the flight data recorder from the Russian plane that slammed into an Indonesian volcano three weeks ago, killing 45 people.
6.
Businessman Shot in Central Moscow
A prominent business leader was shot and wounded by three masked men in the heart of Moscow on Friday — just steps away from FSB headquarters.
7.
Duma Deputy Robbed at Ritzy Hotel
State Duma Deputy Gennady Gudkov was robbed at the upscale Hotel National across from the street from the Kremlin after a conference, Gudkov said Wednesday evening.
8.
China-Russia Airplane Venture Planned
United Aircraft Corporation and Chinese Commercial Aircraft Corporation plan to start a joint venture to develop long-haul aircraft.
9.
Fridman Wants Big Change at TNK-BP
TNK-BP co-owner Mikhail Fridman said BP's Soviet-born partners are urging the British company to return to talks about changing the proportion of the 50-50 partnership.
10.
Russian Railways in Smoking Crackdown, Privatization Freeze
Smokers will find train journeys longer and a tad more frustrating as traditional indulgence of the habit is phased out on Russian Railways' passenger routes.
1.
City Mistakenly Plants Marijuana Field Instead of Lawn
After the city spread soil containing "grass" seeds around the Brateyevo metro station, a field of marijuana plants sprouted up instead of a lawn.
2.
Tabloid: Superjet Downed by U.S. Industrial Sabotage
A tabloid claims that Russian intelligence agencies are investigating the possibility that the U.S. military may have brought down the Sukhoi Superjet that crashed in Indonesia.
3.
McFaul Faces Kremlin Scorn Once Again
The Foreign Ministry assailed U.S. Ambassador Michael McFaul for comments the ministry said went "far beyond the bounds of diplomatic etiquette."
4.
Sweden Wins Eurovision; Grannies Take Second
Sweden’s Loreen won the Eurovision Song Contest in Azerbaijan on Sunday before an international TV audience of 100 million, days after angering Azeri authorities by meeting rights activists critical of the host country’s human rights record.
5.
Red Square Flyboy Regrets Air Stunt
When Mathias Rust landed his white Cessna on Red Square on May 28, 1987, he had placed all his hopes for world peace in Mikhail Gorbachev.
6.
Protest and Chaos Seen in Kudrin-Ordered Study
Continued protests in Russia will likely lead to violence or chaotic change, according to a new study ordered by the former finance minister.
7.
Russia's New Propaganda Minister
After Monday's announcement that historian Vladimir Medinsky was appointed the culture minister, critics quickly labeled him the new propaganda minister. Medinsky's academic ethics and historical distortions may raise serious questions, but for the Kremlin, he has three important attributes that are much more important: He is a model United Russia leader, a firm Putin loyalist and a skilled sophist.
8.
Ukraine in Uproar Over Status of Russian Language
Ukraine's ruling party has triggered violent protests with a move to upgrade the official role of Russian, a sensitive issue opponents say will split the country.
9.
150 Detained at Anti-Kremlin Rallies
About 150 people were detained Sunday as scores of people gathered for a series of anti-government demonstrations in Moscow and St. Petersburg.
10.
Vkontakte Founder Tosses 5,000-Ruble Notes Out Window
<p>The founder of the social networking site Vkontakte celebrated St. Petersburg’s 309th anniversary over the weekend by tossing paper airplanes carrying 5,000-ruble notes out a building window.</p>
1.
Hundreds of Arrests Set Grim Backdrop for Victory Day Celebrations
As Moscow gears up to celebrate its victory in World War II, 67 years ago Wednesday, the shadow of political conflict shrouds the capital as hundreds of arrests cloud Victory Day festivities.
2.
City Mistakenly Plants Marijuana Field Instead of Lawn
After the city spread soil containing "grass" seeds around the Brateyevo metro station, a field of marijuana plants sprouted up instead of a lawn.
3.
Russian Satellite Takes Highest-Ever Resolution Picture of Earth
A stunning 121-megapixel snapshot of the Earth was taken by a Russian weather satellite in what is thought to be the highest resolution picture of the planet ever taken from space.
4.
Bodies, No Survivors Spotted at Superjet Crash
Search and rescue helicopters and volunteers struggling through thick forest and mountainous terrain spotted bodies but no survivors on the Indonesian mountainside where a Sukhoi Superjet 100 crashed by the time darkness forced an end to the search Thursday night.
5.
Tabloid: Superjet Downed by U.S. Industrial Sabotage
A tabloid claims that Russian intelligence agencies are investigating the possibility that the U.S. military may have brought down the Sukhoi Superjet that crashed in Indonesia.
6.
Mysterious Photos Reveal an Unseen WWII
After the end of World War II, Paul Sadler returned home to Chicago with three German books and a photo album from the Dachau concentration camp.
7.
Furniture Magnate Shot Dead in Mercedes in Moscow Region
A 46-year-old furniture magnate was killed with six gunshot wounds to the head and chest early Sunday as he arrived in his Mercedes at his home in the Moscow region.
8.
Vladivostok Bridge Climbers Fined 300 Rubles Each
Three thrill-seekers who climbed two Vladivostok bridges earlier this week and took photos from the top were fined 300 rubles ($10) each for trespassing.
9.
New Cabinet Has Familiar Cast of Characters
President Vladimir Putin on Monday announced the makeup of the new Cabinet answering to Putin and Prime Minister Dmitry Medvedev, with three-fourths of the members having been replaced.
10.
Superjet Missing in Indonesia With 50 on Board
A dark cloud was cast Wednesday on the revival of Russia’s aviation industry when a Sukhoi-built Superjet 100 with 50 people on board disappeared from the radar screens of Indonesian flight controllers.


