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A Different Image

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It's found on everything from matchboxes to candy wrappers to company logos. Now, graphic design is back at the Central House of Artists for the eighth Moscow International Biennale of Graphic Design, "Golden Bee."

"We have been sponsoring the Biennale for a long time now, and I think it's a really important event, because young graphic designers rarely get such a direct source of inspiration," said Arseny Meshcheryakov, the artistic director of book publishers Agey Tomesh.

The exhibit features artists from 43 countries. On display will be the works of Orosz Istvan, a Hungarian artist whose designs are a blend of mathematical artist M.C. Escher and Italian engraver Piero Fornasetti.

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One clever poster depicts a group of objects, which through strategic voids and clever positioning suggest the female body. A bookmark divides the picture to give the figure legs, while a beetle is in the place of a belly button.

An interesting feature of this year's biennale is the inclusion of fonts, and many artists have experimented particularly with Cyrillic lettering. "The fonts were very interesting because they are often ignored as a graphic art," Mescheryakov said.

While there are prizes, Mescheryakov, despite being a sponsor, said he is not particularly interested in the results. "It's not like athletics, or the Olympic Games. I never really follow the winners or losers. It's just the exhibition which is nice."

"Golden Bee 8: The Moscow International Biennale of Graphic Design" (Zolotaya Pchela) runs to Sept. 12 at the Central House of Artists, located at 10 Krymsky Val. Metro Oktyabrskaya, Park Kultury. Tel. 238-9634.

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