Enjoying ad-free content?
Since July 1, 2024, we have disabled all ads to improve your reading experience.
This commitment costs us $10,000 a month. Your support can help us fill the gap.
Support us
Our journalism is banned in Russia. We need your help to keep providing you with the truth.

Chechen First Lady Fashion Going Global

A “Lady Chechnya” design

The first lady of Chechnya has unveiled new designs from her fashion line, Firdaws, in Dubai — the first-ever foreign fashion show for a Chechen company, Interfax reported Monday.

The company, founded by Medni Kadyrova, currently only has boutiques in Grozny but has plans to open one in the United Arab Emirates.

"I am sure that this show in Dubai is the first step to the conquering of the fashion world in the Middle East," Kadyrova said.

The show, named "Lady Chechnya," featured 70 variations of traditional Muslim female dress, decorated with diamonds and other precious stones. It will also be presented later in Saudi Arabia.

"The natural beauty and grace of Eastern women inspired us to create these works of art," she explained.

Celebrated Lebanese designer Zuhair Mirad, who fashioned Jennifer Lopez's controversial semitransparent dress at the Oscars this year, was Kadyrova's guest of honor at the show.

"It's a great honor and pleasure to be here and participate in the event," he told Abu Dhabi-based paper The National.

"The Chechens are very artistic when it comes to embroidery and their combination of colors," he added. "They have a lot of taste."

Firdaws, which means heavenly gardens in Arabic, was founded in 2009 with the support of Kadyrov himself and won the grand prize at the Moscow fashion competition International Couturier of the Year in 2011.

… we have a small favor to ask. As you may have heard, The Moscow Times, an independent news source for over 30 years, has been unjustly branded as a "foreign agent" by the Russian government. This blatant attempt to silence our voice is a direct assault on the integrity of journalism and the values we hold dear.

We, the journalists of The Moscow Times, refuse to be silenced. Our commitment to providing accurate and unbiased reporting on Russia remains unshaken. But we need your help to continue our critical mission.

Your support, no matter how small, makes a world of difference. If you can, please support us monthly starting from just $2. It's quick to set up, and you can be confident that you're making a significant impact every month by supporting open, independent journalism. Thank you.

paiment methods
Not ready to support today?
Remind me later.

Read more