Hi-Tech Meets Techno at Alfa Future People Festival

A rainbow stretching down to the main stage at the Alfa Future People music festival.



More than 40,000 people turned out for the second annual Alfa Future People festival of electronic dance music. Held outside the city of Nizhny Novgorod on July 17-19, the festival featured such performers as Deadmau5 and Swankytunes along with the opportunity to try out the latest hi-tech devices like the Apple Watch, Teslas and 3D printers.

Concertgoers receive their bracelets at the festival entrance.

Mikhail Fridman, Chairman of the Board of concert sponsor Alfa Group, tours the concert grounds.

A light display accompanying a music performance on the main stage.

Ready-made tents sold by the festival organizers.

Concert attendees walk towards the festival entrance.

Festival attendees working out between performances on exercise bars at the concert grounds.

Attendees participating in a dance class on the concert grounds.