Moscow's GUM Offers Shoppers Free Ice Cream

July 13, 2015

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For a second go at free ice cream, head over to GUM on Thursday.

The trading house's traditional July 3 Ice Cream Day — established because the command to sell it allegedly came down to them on July 3, 1954 — was not celebrated with free cones last week for undisclosed technical reasons.

Representatives of the trading arcade assured disappointed ice cream lovers that free cones — vanilla, chocolate and caramel cream — will be handed out to each and all from 1 p.m. until closing at 10 p.m. In between cones, check out the flower show both outside and inside the shopping arcade.

Over a quarter of a million flowers of every color will decorate GUM until July 31.

Thumbnail photo by Pascal Dumont / MT

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