Giant of the U.S. auto industry General Motors found itself in an awkward situation when exporting its new Chevrolet Nova car from Russia to Latin America. It turned out that "no va" in Spanish means "can not move."

American Airlines installed leather seats in its aircraft and decided to inform Mexican consumers. The English slogan sounded great: "Fly in Leather!" but in Spanish read: "Fly naked!"

In China, Coca-Cola also got itself into a sticky situation: the drink's name in China was pronounced "Kekukela" which means "bite the wax tadpole." The company was forced to go through 40,000 spelling variations of its brand, before "Koka Kole" was chosen, which in Chinese means "happiness in the mouth."

If such corporate giants with their armies of translators, copywriters, and wordsmiths come up against these amusing incidents with hilarious frequency, what can be said about you, facing daily language adventures in Russia?

It is these The Moscow Times is asking you, our readers, to tell us about the amusing and curious, embarrassing and mortifying difficulties of translation. Have you noticed a strange sign, collided with a misunderstanding where everything should have been fine, got lost, and because you did not know the language no one could help, failed to make a deal, read a funny translation? Are you learning Russian, do you read books in the original?

If so... you are Lost in Translation. Take pictures and tell your stories about the situations you get into on. Click the "Are you Lost?" button and upload your pictures and stories. You can also read and comment on the experiences of those who have already been Lost in Translation in "Already Lost".

Information: www.eso-online.ru. Translation: The Moscow Times