In the Spotlight
This week, Finans magazine published its annual rating of the country’s richest children.
Published: September 5, 2008
This week, Finans magazine published its annual rating of the country's richest children. It's based not on pocket money received but the parents' total wealth divided up between the number of offspring. Not surprisingly, we are talking about the fathers' money in all but one case: The wife of Mayor Yury Luzhkov, Yelena Baturina, could be handing her daughters Olga and Yelena $3.5 billion each. Although judging by the photo of the daughters wearing nondescript padded jackets, they have yet to get their hands on much of the cash.The rating has a somewhat theoretical quality to it. It's difficult to get too excited about the fact that metals magnate Vladimir Lisin's three children might get $7.4 billion each, given that the magazine doesn't publish a photo or give their ages or even their names. The writer of the report says the magazine only used information that's in the public domain. The only slightly piquant editorial decision was that the rating didn't include illegitimate children.
To find out more about the children of the rich, I turned to Tatler magazine, which came out for the first time in Russia this week. The British original is an acquired taste, since it seems to be written by and for people who all shared a dorm at Eton. Russia is rather short on braying aristocrats, but the magazine includes some people whose family money dates right back to the 1980s.
First there's Yevgeny Lebedev, the nattily dressed son of billionaire Alexander Lebedev. Together, they get a six-page spread, including photographs by David Bailey. Lebedev Sr. made his first money selling Korean shoes and barbed wire in Somalia, apparently. It's good to know that the warlords had a one-stop shop for all their footwear and stockade fencing needs.
Yevgeny reveals that he has a frugal lifestyle, not even owning a car. But he never walks in Moscow, he admitted, since it's "too dirty."
Dasha Zhukova, the daughter of businessman Alexander Zhukov, shimmers through the magazine, which gushes about her looks and style. First there's a full-page spread of her in various outfits. "Dasha Zhukova is more modest and fashionable than everyone else at pompous parties," it writes. Then there's a gossip item saying her mother has flown out to St. Barth, possibly for her wedding. Finally, a Swiss cosmetic surgeon gives her features 9 out of 10. "Her smile is perfect, and those almond shaped eyes are just wonderful," he says.
Poor old Ksenia Sobchak, whose father was a popular politician, only gets 8 out of 10 from the surgeon. He suggests that she could make her chin smaller by "lifting the muscles of all the jaw area." That seems pretty cheeky, since Ksenia is a columnist in the magazine. She pens an opus on why older men go for young girls, which is quite readable, though it could do with more details. Who is the mysterious friend who picks girls from the provinces so that he can seduce them by buying them their first ever yogurt? Although I'd imagine that by now the Danone empire stretches into the remotest backwater.
Also intriguing is a report on the wedding of Katya Lavrova, the daughter of Foreign Minister Sergei Lavrov. She got married to Alexander Vinokurov, the son of a pharmaceuticals magnate. It sounds like a reassuringly cheesy affair, with permed pop star Valery Leontyev performing and Katya throwing her garter to "You Can Leave Your Hat On."
But some details showed how the other half lives. Most people have a PowerPoint presentation of embarrassing toddler photos. The guests at Katya and Sasha's wedding were treated to a full-length documentary film.










